Magnite signs agreement with NetMovies for CTV
Independent programmatic advertising platform starts managing ad placement in one of the main content distributors for Connected TV
São Paulo, Brazil – July 26, 2021 — Magnite, the world’s largest independent omnichannel sell-side advertising platform, has signed an agreement with NetMovies, one of the main content distributors for connected TVs (CTV) operating in the country. The collaboration allows Magnite to start managing the placement of advertisements displayed within the entire catalog of ad-supported independent films, series and videos offered by NetMovies.
“Modern video consumption habits have changed dramatically in recent years and NetMovies is at the forefront of streaming and AVOD video. Demand for premium CTV content is high and we’re proud that NetMovies has chosen us to help them bring their vast trove of video content to advertisers,” says Rafael Pallarés, General Director for LATAM at Magnite.
Created in 2006, NetMovies was the pioneer in offering online movie rentals in Brazil. Last year, the platform launched one of the most complete AVoD services in the country. Today the company offers a unique combination of independent production videos and content released by large studios.
“Today, our programming is available through mobile, web and CTV apps. Therefore, having an independent programmatic advertising platform the size of Magnite is indispensable at this time. Magnite has the technology and experience to help us connect with advertisers who are interested in reaching engaged audiences through high quality video content. It is not an exaggeration to say that this collaboration will help us achieve the next stage of growth that we are aiming for,” says Marcelo Spinasse Nunes, CEO of NetMovies.
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. In April 2021 we acquired SpotX to further enhance our CTV business and better help our clients in this rapidly growing market. Anchored in sunny Los Angeles, bustling New York City, mile high Denver, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
NetMovies is the simplest way to watch movies and TV series without leaving your home. There are around 2,500 titles, free of charge, from all genres to choose from. Users can watch wherever and whenever they want on their devices: Android, iPad, Smart TV (Philips, LG, Samsung and Sony), computers (PC and MAC). The company also offers NetMovies’ exclusive YouTube channel, with movies and series totally free and new videos daily. All content is original, complete, licensed, dubbed and with high image and audio quality.
More information for the press:
LF & Cia Comunicação Integrada
Eduardo Mustafa – 55 (11) 99982-2337