Resources

Appoints New Technology and Sales Leaders Effective July 1;
Strengthens Ability To Serve Clients Across All Formats, Including CTV

The E.W. Scripps Company (NASDAQ: SSP) has selected Magnite to serve as the company’s preferred sell-side platform (SSP) across its connected TV inventory.

We announced the expansion of its preferred partner relationship with dentsu Canada’s media agencies.

Magnite Closes SpotX Acquisition. Creates Largest Independent CTV & Video Ad Platform;
Clients Include A+E Networks, AMC Networks, Crackle, Discovery, FOX, fuboTV, LG, Roku, Samsung, Sling TV, Vizio

Nearly 60% of those surveyed more likely to consider a travel brand advertised on CTV than on traditional TV