Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, announced that Banijay Rights, the global distribution arm of content powerhouse Banijay, has chosen Magnite and ad server SpringServe to help monetise its free, ad-supported streaming TV (FAST) platforms.
Magnite Research Finds Streaming TV’s Rapid Growth in Latin America Is Driven by Ad-Supported Viewing
The research finds that 75% of internet-connected TV viewers across Argentina, Brazil, Colombia and Mexico watch ad-supported streaming TV.
The research finds that 78% of TV viewers in the Nordics are watching streaming TV and that it is now the most-watched form of TV in Denmark, Finland, Norway, and Sweden.
Built on Magnite’s proven technologies in deal-driven video, ClearLine significantly increases spend going towards working media, makes it easier for sellers and agencies to securely share data, and helps Magnite publishers generate more revenue and develop new sources of unique demand.
Magnite Broadens Global Footprint with First Nordics Office and Appoints Natasha Westlund as Head of Nordics
Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced the appointment of Natasha Westlund as the Head of Nordics and the opening of a new office in Stockholm, which will serve as the company’s base across Sweden, Denmark, Norway, and Finland.