The Great Escape: CTV is Your Ticket to Travel Decision-Makers

Magnite Team

April 27, 2021 | 1 min read

Magnite’s new research report, The Great Escape, explores the trips that U.S. travel decision-makers have planned for the coming year and how CTV will influence their choices.

Key Findings: 

  • 84% percent of those surveyed are optimistic that the improving pandemic situation will allow them to travel safely this year
  • Nearly 60% of those surveyed more likely to consider a travel brand advertised on CTV than on traditional TV
  • Nearly three-fourths (74%) of respondents said digital video ads have allowed them to learn about travel opportunities they probably would not have known about otherwise.

Tags: Travel CTV

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