Be in the Moment and Go Live

As TV viewing continues to shift from linear to CTV, 2022 will be a watershed year for programmatic live inventory. Magnite’s programmatic pipes and premiere publisher partnerships ensure programmatic live inventory will be the star of your next media plan.

Live Streaming Is Now Mainstream

68%

of CTV viewers watch at least one live streaming service

70%

of CTV live streamers regularly watch sports content

5hrs

of sports content watched per week (by sports streamers)

Live sports streamers

are more likely to discover new products, remember ads, and make a purchase than the average TV audience

Be Primetime Ready

As the largest independent sell-side advertising platform, Magnite offers programmatic live sports, high-profile events, and other live inventory across all streams and screens.

Premium big-screen ads, bought with programmatic precision

Flexibility and control with no upfront or minimum spend commitment

Take advantage of unexpected spikes in viewership that arise to reach highly engaged audiences

Deliver an All-Star Lineup with Magnite

Magnite is your partner for live programming throughout 2022. Whether it’s sports, news, politics, or major events, we’ve got you covered.

Special Events including the Winter Olympics and the FIFA World Cup
Auto Racing
Baseball
Basketball
Cycling
Football
Golf
Hockey
Horse Racing
Soccer
Tennis
High Profile Events
Award Shows
Holiday Content
And More!
The publishers above are a sample of our inventory

Check out the 2022 Live Events Calendar for more information about specific events and timing.

Ready to go live?

Contact your Magnite account representative. usdf@magnite.com

Download the Report

Engaging insights into live sports streamers.

Thank you for downloading the CTV Live Streaming: TV’s Next Big Moment report.