
Be in the Moment and Go Live
As TV viewing continues to shift from linear to CTV, 2022 will be a watershed year for programmatic live inventory. Magnite’s programmatic pipes and premiere publisher partnerships ensure programmatic live inventory will be the star of your next media plan.

Live Streaming Is Now Mainstream
68%
of CTV viewers watch at least one live streaming service
70%
of CTV live streamers regularly watch sports content
5hrs
of sports content watched per week (by sports streamers)
Live sports streamers
are more likely to discover new products, remember ads, and make a purchase than the average TV audience
Be Primetime Ready
As the largest independent sell-side advertising platform, Magnite offers programmatic live sports, high-profile events, and other live inventory across all streams and screens.
Premium big-screen ads, bought with programmatic precision
Flexibility and control with no upfront or minimum spend commitment
Take advantage of unexpected spikes in viewership that arise to reach highly engaged audiences
Deliver an All-Star Lineup with Magnite
Magnite is your partner for live programming throughout 2022. Whether it’s sports, news, politics, or major events, we’ve got you covered.
Check out the 2022 Live Events Calendar for more information about specific events and timing.
Ready to go live?
Contact your Magnite account representative. usdf@magnite.com

Download the Report
Engaging insights into live sports streamers.
Thank you for downloading the CTV Live Streaming: TV’s Next Big Moment report.