Live and Kicking: An In-Depth Look at Live Streaming

As live streaming continues to gain steam in Australia and New Zealand, 2022 is proving to be a watershed year for programmatic live inventory – especially for sports programming.

Magnite’s programmatic pipes and premiere publisher partnerships ensure programmatic live inventory will be the star of your next media plan.

Live Streaming Is Now Mainstream


of all OTT users watch at least one live streaming service in Australia, and 80% in New Zealand

5.5 hrs

of sports programming watched per week (by sports streamers)


of sports programming is viewed in real-time in Australia, and 68% in New Zealand

Live sports streamers

are more likely to discover new products, remember ads, and make a purchase than traditional TV viewers

Be Primetime Ready

As the largest independent sell-side advertising platform, Magnite offers programmatic live sports, high-profile events, and other live inventory across all streams and screens.

Premium big-screen ads, bought with programmatic precision

National leagues and international events

Take advantage of unexpected spikes in viewership that arise to reach highly engaged audiences

Deliver an All-Star Lineup with Magnite

Magnite is your partner for live programming, and whether it’s sports, news, politics, or major events, we’ve got you covered.

Special Events including the Commonwealth Games and the FIFA World Cup
And more!
The publishers above are a sample of our inventory

Ready to go live?

Contact your Magnite account representative.

Download the Report

Engaging insights into live sports streamers.

Thank you for downloading the report.
Click here to access:
The Australia report.
The New Zealand report.