SHE Media Leverages Magnite’s Preferred Price Reduction Capability to Drive Incremental Demand
In a programmatic marketplace that is becoming increasingly more competitive for both buyers and sellers, SHE Media was looking to differentiate their offering and build out unique programs for their programmatic sales team to help strengthen their relationships with key advertising partners.
They were looking for custom solutions to help meet specific buyer needs such as improved bid performance, CPM efficiencies, and adjustments for campaign KPIs such as viewability.
SHE Media used Magnite’s Preferred Price Reduction (PPR) technology to develop bespoke programs that addressed a variety of buyer needs and priorities. Download the full case study to see key benefits for publishers and buyers.
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