The Great Escape: CTV is Your Ticket to Travel Decision-Makers
Magnite’s new research report, The Great Escape, explores the trips that U.S. travel decision-makers have planned for the coming year and how CTV will influence their choices.
- 84% percent of those surveyed are optimistic that the improving pandemic situation will allow them to travel safely this year
- Nearly 60% of those surveyed more likely to consider a travel brand advertised on CTV than on traditional TV
- Nearly three-fourths (74%) of respondents said digital video ads have allowed them to learn about travel opportunities they probably would not have known about otherwise.