With CTV, the landscape, the audience takes control of the viewing environment, which changes things from the traditional TV experience
Speaking with Sara Badler, chief revenue officer, enterprise advertising & partnerships at Dotdash Meredith, we discussed how the company’s programmatic KPIs evolve as the programmatic landscape expands.
Group Black, one of the largest collectives of Black-owned media and diverse creators, and Magnite, (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today announced their collaboration to help Black-owned media scale their programmatic offerings.
Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today announced it has been selected as one of the inaugural CTV platforms to support The Kroger Co.’s (NYSE: KR) retail media advertising business, Kroger Precision Marketing (KPM).
In a conversation with Stephan Beringer, chief executive officer at Mirriad, he tells us how Mirriad’s platform digitally inserts brands into content in post-production.