Resources

Ad-supported streaming is already watched by more viewers than traditional TV but the shift to streaming is far from over.

Facing new challenges, supply path optimization with more supply side collaboration is key for buyers to unlock quality, efficiency, and convenience.

Magnite spoke with Tom Grant, SVP, Group Director, Investment Operations at Havas Media Group, about how the Meaningful Marketplace ensures transparency in a programmatic ecosystem and how Magnite’s ExpressLane helps it get there. 

Discover how media buyers can adapt to audience addressability changes via new & existing ways to reach audiences efficiently and effectively.

Lindsey, senior director of business intelligence at Magnite, takes us through a typical day in her life on the Business Intelligence team.