Your Brand-Safety Playbook when Investing in CTV
/ December 1, 2021
In lucrative areas like CTV and premium video, the allure of high CPMs and a rich audience profile raises the potential for fraud.
Live in Five: Political Advertisers Achieve Instant Scale with Programmatic Offering
/ November 29, 2021
Magnite’s political offering delivers scale and efficiency for buyers.
Power Your Political Campaigns with Magnite
/ November 23, 2021
The race to the midterm elections is heating up, especially as political advertising revenue is estimated to be $8.9 billion in 2022, according to AdImpact.
Frndly TV Taps Magnite to Monetize CTV Inventory, Grow Ad-Supported Revenue
/ November 16, 2021
Magnite will serve as primary SSP connecting advertisers with premium inventory distributed across the vMVPD’s channels DENVER and NEW YORK, November 16, 2021 – Frndly TV, the leading national provider of affordable, live TV for the whole family, announced today that it has selected Magnite (Nasdaq: MGNI) as its ad server and primary SSP in … Continued
Demand Manager’s New Control Center is a Turnkey Solution for Managing Third-party ID Modules
/ November 15, 2021
Demand Manager’s Control Center: a tool for identity management, so publishers can reach addressable audiences with efficiency and scale.
