In lucrative areas like CTV and premium video, the allure of high CPMs and a rich audience profile raises the potential for fraud.
Magnite’s political offering delivers scale and efficiency for buyers.
The race to the midterm elections is heating up, especially as political advertising revenue is estimated to be $8.9 billion in 2022, according to AdImpact.
Magnite will serve as primary SSP connecting advertisers with premium inventory distributed across the vMVPD’s channels DENVER and NEW YORK, November 16, 2021 – Frndly TV, the leading national provider of affordable, live TV for the whole family, announced today that it has selected Magnite (Nasdaq: MGNI) as its ad server and primary SSP in … Continued
Demand Manager’s Control Center: a tool for identity management, so publishers can reach addressable audiences with efficiency and scale.