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Streaming TV’s New Era in the EU5

Magnite Team
 / March 20, 2023

Ad-supported streaming is already watched by more viewers than traditional TV but the shift to streaming is far from over.

Blog

Why advertisers need to optimize their supply paths to prepare for 2023 and beyond

Magnite Team
 / March 14, 2023

Facing new challenges, supply path optimization with more supply side collaboration is key for buyers to unlock quality, efficiency, and convenience.

Blog

Q+A: How Havas Media Group’s Meaningful Marketplace Cleaned Up the Supply Chain Pipeline

Magnite Team
 / March 13, 2023

Magnite spoke with Tom Grant, SVP, Group Director, Investment Operations at Havas Media Group, about how the Meaningful Marketplace ensures transparency in a programmatic ecosystem and how Magnite’s ExpressLane helps it get there. 

Blog

Guiding buyers: Through audience addressability…and beyond

Magnite Team
 / March 7, 2023

Discover how media buyers can adapt to audience addressability changes via new & existing ways to reach audiences efficiently and effectively.

Blog

Day in the Life: Lindsey Acheson, Business Intelligence

Magnite Team
 / March 6, 2023

Lindsey, senior director of business intelligence at Magnite, takes us through a typical day in her life on the Business Intelligence team.

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