Magnite’s “CTV in LATAM: The Future Forward” study explores the evolving consumer attitudes and consumption trends around connected TV across Latin America
Our new research report, CTV in LATAM: The Future Forward, explores the shift in peoples’ viewing habits across the region, and identifies CTV as an imperative for advertisers as they formulate their media buying strategies for 2021 and beyond.
Use of First-Party Identifiers Shows Significant Lift in eCPMs According to Findings from Magnite and Adform
Magnite and DISH Media today reported a year-over-year increase in programmatic spend on SLING TV via the Magnite platform in 2020.
The rise of programmatic advertising has given networks and buyers more flexibility to sell and buy spots.