Molotov is leveraging Magnite as their SSP & SpringServe as their ad server for their ad-supported streaming service Mango.
Learn out more about the journey of New Zealand’s biggest publisher from IO to programmatic using Magnite’s CTV platform.
In lucrative areas like CTV and premium video, the allure of high CPMs and a rich audience profile raises the potential for fraud.
Magnite’s political offering delivers scale and efficiency for buyers.
The race to the midterm elections is heating up, especially as political advertising revenue is estimated to be $8.9 billion in 2022, according to AdImpact.