Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, announced that Banijay Rights, the global distribution arm of content powerhouse Banijay, has chosen Magnite and ad server SpringServe to help monetise its free, ad-supported streaming TV (FAST) platforms.
Matthew, our senior manager of advanced solutions, takes us through a typical day in his life.
Magnite Research Finds Streaming TV’s Rapid Growth in Latin America Is Driven by Ad-Supported Viewing
The research finds that 75% of internet-connected TV viewers across Argentina, Brazil, Colombia and Mexico watch ad-supported streaming TV.
Streaming TV is the future of television in LATAM. Viewers have embraced the ability to watch streaming content anytime and across screens.
Enriching bid requests across omnichannel inventory with contextual and behavioral signals is key to addressability now and in the future.