Magnite Finds Live Streamers More Receptive to TV Advertising Than Traditional TV Viewers, Reveals Opportunity for Asia

Magnite Team
 / July 10, 2022

Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, has released new research, “Live and Kicking: An In-Depth Look At Live Streaming” that found broad adoption of live streaming TV among OTT and CTV viewers across all age groups in Australia and New Zealand along with high receptivity to advertising.


Live Streaming in Australia

Magnite Team
 / June 30, 2022

As live streaming continues to gain steam in Australia and New Zealand, 2022 is proving to be a watershed year for programmatic live inventory – especially for sports programming.