Why Magnite is Acquiring CTV Leader SpotX
/ February 5, 2021
Magnite will be the largest independent CTV and video advertising platform while still serving our clients’ non-CTV needs across all formats.
Magnite will be the largest independent CTV and video advertising platform while still serving our clients’ non-CTV needs across all formats.
Deal Creates Largest Independent CTV & Video Advertising Platform
Over time, all TV content will be IP delivered, blurring the line between what we know now as traditional linear and what is streaming.
Privacy-first, collaborative solutions will be the future of identity and addressability on the open internet.