Staying on topic with contextual
Enriching bid requests across omnichannel inventory with contextual and behavioral signals is key to addressability now and in the future.
Enriching bid requests across omnichannel inventory with contextual and behavioral signals is key to addressability now and in the future.
In search for simplified media buying in a shifting landscape buyers are leveraging powerful data and efficient workflows to succeed.
A quick guide for sellers and buyers to evaluate privacy-safe identity solutions such as Universal IDs, clean rooms and SDAs.
At Magnite Connect Indonesia, hundreds of industry professionals gathered to hear experts on topics from reaching the omnichannel consumer, unlocking the value of data and leveraging OTT’s rising popularity in the post analogue switch-off world.
The research finds that 78% of TV viewers in the Nordics are watching streaming TV and that it is now the most-watched form of TV in Denmark, Finland, Norway, and Sweden.