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Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today announced that its programmatic addressable offering enabled Travel Texas to broaden their campaign footprint across key audience segments compared to OTT alone, driving overall incremental reach and growing their consumer pool by 21-35%.

「AnyManager」と「Demand Manager Mobile」の連携により、フォーエムが支援するモバイルアプリにおける広告在庫のさらなる収益最大化が可能に 

Discover how using first party, seller-defined strategies prepares publishers for SPO that focuses on optimization and strategic partnerships.

Hear how Warner Brothers Discovery are unlocking the power of ad supported streaming whilst ensuring a great omnichannel user experience

Despite Google’s latest delay we must continue to prepare for a largely ID-less future whilst maintaining a pragmatic approach