Self-service solution enables buyers to create multi-publisher PMPs for omnichannel inventory including online video, display, mobile and audio
Publisher’s guide to The TradeDesk (TTD) OpenPath, their move to shut off Open Bidding (OB), and why SSPs are as important as ever.
HEINEKEN UK selected Magnite to run a campaign to promote the launch of their new sustainable cider brand, Inch’s.
Programmatic Buying with Household-Level Targeting Comes to Cable
Using Vendor Marketplace, BigAds was able to open up its creative services marketplace to more than 180 advertisers, creating a valuable new revenue stream.