It is important to understand your audience to effectively target and measure advertising campaigns.
While there are still challenges to work out with regards to measurement between linear TV and streaming TV, holistic measurement can be done.
Magnite caps off its merger by rebranding its two programmatic product offerings.
Maikel O’Hanlon, SVP of Performance Media and Innovation at Horizon Media, talks about the various benefits of accessing CTV inventory programmatically.
IAB’s annual leadership meeting, is the central thought leadership venue for senior voices across the marketing and advertising ecosystems