Research

The Rise of Streaming TV in the Nordics

Magnite Team
 / April 24, 2023

Streaming TV is watched by more viewers than any other form of television in the Nordics. This shift away from traditional TV shows no signs of slowing.

Blog

How to Use CTV as a Roadmap for Programmatic Audio

Grant Sterling, VP, Global Business Development
 / April 19, 2023

Here’s a breakdown of CTV and audio programmatic’s similarities and differences — and how their crossover can be used to improve audio media planning to achieve more efficient and impactful outcomes.