Magnite spoke with MNTN’s Director of Content & Research Tim Edmundson to determine how MNTN transforms CTV challenges – like fragmentation – into growth opportunities with the help of Magnite.
The CTV industry is in a state of seismic shift. Magnite’s CEO, Michael Barrett, recently sat down at AdExchanger’s Industry Preview to discuss the fast-evolving landscape and its broader implications for the digital marketing industry. Here are some critical insights into the future of streaming television and what’s around the corner.
Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today unveiled its latest research study, “Streaming TV’s New Era: How Ads Are Powering Streaming’s Future in the EU5.”
Ad-supported streaming is already watched by more viewers than traditional TV but the shift to streaming is far from over.
Facing new challenges, supply path optimization with more supply side collaboration is key for buyers to unlock quality, efficiency, and convenience.
