Magnite announces an expanded suite of measurement partners across EMEA to equip buyers and sellers with the appropriate tools to streamline omnichannel measurement activation.
Magnite is excited to offer integrations for CTV via Magnite’s CTV ad server, SpringServe, with The Trade Desk’s OpenPath and Yahoo’s Backstage, giving DSPs and platform clients seamless access.
Magnite released its latest research study, “Streaming TV’s New Era: How Ads Are Powering Streaming’s Future in New Zealand.” The study finds that ad-supported streaming is gaining momentum in New Zealand and 65% of TV viewers tune in to ad-supported streaming services.
An insight into how buyers can navigate a fragmented media ecosystem with efficient and effective omnichannel media buying strategies.
Magnite announced a global partnership with Scope3 to make carbon emissions data available across Magnite’s extensive omnichannel inventory.
