Magnite (Nasdaq: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today released a study entitled “India Embraces the Streaming Era” that found ads on streaming platforms capture more attention than ads on social media.
The Indian streaming market is developing quickly with providers entering the market with ad-supported services and consumers are hungry for content.
Retail media’s growth has highlighted how critical supply-side tech and first party data is to publishers and forging new routes to buyers.
Here are a few ways marketers can best engage with live-streaming audiences and expand their brand.
Horizon Media to Consolidate Omnichannel Buys Through Magnite, With Focus on CTV NEW YORK – November 14, 2022 – Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today announced a multi-year deal with Horizon Media, the largest U.S. media agency according to AdAge Data Center 2022. The deal is an expansion of Magnite … Continued
