Resources

By: Talia Comorau, Senior Director, Product Management at Magnite Ad delivery abides by the Goldilocks principle. Overexposure degrades the user experience and wastes ad budgets. But underexposure fails to achieve brand objectives. Marketers need to find a sweet spot that’s “just right.”  Ad serving tools such as frequency capping are vital in driving campaign outcomes. … Continued

Hear about Primis’ exciting initiative Sustainable Stream – bringing more eyeballs to sustainable content in a commercially viable way

What led OneFOX to be able to streamline the buying process across all formats, particularly long-form, streaming video.

Here are four takeaways for advertisers to keep engaged with voters from now until Election Day.

The flexible feature puts spend tracking powers at publishers’ fingertips with an intuitive UI.