Magnite has released several major Demand Manager innovations that radically change the impact a wrapper management solution can have on maximizing publisher revenue.
Read about the four benefits that programmatic brings to CTV and why programmatic has become a more integral part of CTV buying strategy.
Magnite and tvScientific Launch Performance CTV Program to Connect DTC Performance Advertisers with Premium CTV Inventory
Initiative will help CTV publishers reach a new class of first-time TV buyers that value data-driven capabilities and brand safety
LADbible was looking for a partner to help them scale their revenue and give them accurate reporting on their header bidding strategy.
Missed this year’s AdWeek Europe? Tim Rudder, reflects on some key themes such as identity, the omnichannel challenge, the continued rise of CTV, and distils the content into some critical recommendations for media buyers for the year ahead.