Why using behavioral and contextual targeting to reach multicultural audiences needs to be supplemented with other strategies to be successful.
Magnite and Quigley-Simpson Announce Strategic Alliance and Launch First-of-Its-Kind Performance Marketplace
Quigley-Simpson selects Magnite as preferred SSP; signs upfront-style omnichannel commitment, with a focus on CTV
Microwrappers: our latest enhancement to the Demand Manager wrapper hosting architecture.
One of the biggest challenges remains how we’re going to structure our approach to digital advertising going forward.
A better identity model will be achieved when the consumer is at the core of everything companies build.