CH Media will leverage the Magnite SSP and SpringServe ad server to monetize its video inventory across CTV, online video (OLV), and mobile.
Magnite announced the acquisition of Carbon, a platform that enables publishers to measure, manage and monetize audiences in real-time.
The acquisition of Carbon & Nth Party accelerates our ability to bring audience creation tools and our audience marketplace to publishers and advertisers.
Partnership will see GroupM consolidate omnichannel media buys across CTV, digital video, and display within Magnite in the US and Canada
Live Stream Acceleration (LSA), helps CTV publishers optimize their live inventory programmatically and more effectively monetize supply.
