While the future of identity is cookie-less, independent adtech isn’t going anywhere.
Budgets are following eyeballs as younger, coveted audiences flock to CTV
The E.W. Scripps Company (NASDAQ: SSP) has selected Magnite to serve as the company’s preferred sell-side platform (SSP) across its connected TV inventory.
Here’s what’s true about Prebid ID Providers, what’s not true, and what you need to know to benefit from them.
We announced the expansion of its preferred partner relationship with dentsu Canada’s media agencies.