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Bringing the Power of Programmatic Addressable to Traditional TV Buying

Matt McLeggon
 / April 13, 2022

Programmatic Buying with Household-Level Targeting Comes to Cable

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BigAds finds success with Magnite’s Vendor Marketplace

Magnite Team
 / April 12, 2022

Using Vendor Marketplace, BigAds was able to open up its creative services marketplace to more than 180 advertisers, creating a valuable new revenue stream.

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HK01 Success with Demand Manager

Magnite Team
 / April 7, 2022

HK01 gains revenue and impression growth by leveraging Magnite’s Demand Manager

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Paramount Global Brasil e Eficácia da CTV na América Latina

Magnite Team
 / March 29, 2022

Paramount Global discute a eficácia da CTV como canal publicitário na América Latina.

Case Study

XL Axiata achieves purchase consideration uplift with Ramadan OTT campaign

Magnite Team
 / March 23, 2022

Magnite worked with one of the largest mobile telecoms operator to launch programmatic OTT ads during Ramadan. 

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