Bringing the Power of Programmatic Addressable to Traditional TV Buying
/ April 13, 2022
Programmatic Buying with Household-Level Targeting Comes to Cable
Programmatic Buying with Household-Level Targeting Comes to Cable
Using Vendor Marketplace, BigAds was able to open up its creative services marketplace to more than 180 advertisers, creating a valuable new revenue stream.
HK01 gains revenue and impression growth by leveraging Magnite’s Demand Manager
Paramount Global discute a eficácia da CTV como canal publicitário na América Latina.
Magnite worked with one of the largest mobile telecoms operator to launch programmatic OTT ads during Ramadan.