Retail media’s growth has highlighted how critical supply-side tech and first party data is to publishers and forging new routes to buyers.
Here are a few ways marketers can best engage with live-streaming audiences and expand their brand.
Horizon Media to Consolidate Omnichannel Buys Through Magnite, With Focus on CTV NEW YORK – November 14, 2022 – Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today announced a multi-year deal with Horizon Media, the largest U.S. media agency according to AdAge Data Center 2022. The deal is an expansion of Magnite … Continued
LADbible is using Demand Manager’s Control Center to seamlessly integrate Browsi Lite for ad personalization and increase won impressions.
German-based FAST and AVOD service expands its programmatic OTT advertising capabilities Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, has entered into a strategic collaboration with rlaxx TV, an ad-supported VOD service available in 26 countries. As part of the deal, rlaxx TV will utilize Magnite’s technology to manage its OTT inventory across … Continued
