Magnite (Nasdaq: MGNI), the world’s largest independent omni-channel sell side advertising company, has been chosen by Foxtel Media to enable programmatic advertising on BINGE’s ad-supported tier BINGE Basic. As the initial exclusive programmatic launch partner, Magnite will provide advertisers with access to BINGE Basic’s premium inventory across connected TV (CTV) and over-the-top (OTT) platforms.
Content object signals can fuel efficient and effective programmatic CTV buying for buyers that can positively impact yields for media owners.
Tasha, our head of operations in Asia, takes us through a typical day in her life.
We chatted with some of ANZ’s leading broadcasters about the benefits of BVOD advertising for marketers and their strategies for optimising investments in this rapidly evolving economic landscape.
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New Ad Agency Partners Including GSD&M, Horizon Media, Omnicom Media Group Germany, and Stagwell Brand X Performance Network Are Leveraging ClearLine to Buy Premium Streaming Inventory