Mumbai – June 4, 2026 – Magnite (NASDAQ:MGNI) and its affiliates, together the largest independent sell-side advertising company, announced an expanded partnership with JioHotstar, India’s biggest premium entertainment destination. As part of the collaboration, JioHotstar is leveraging Magnite’s SpringServe to power advanced mediation across JioHotstar’s live streaming, sports, and entertainment portfolio.  JioHotstar is tapping into […]

Magnite’s hybrid infrastructure approach combines on-prem with strategic cloud capabilities to support performance, flexibility, and long-term growth for publishers and buyers alike.

Supply path optimization (SPO) pushes buyers towards seller inventory that is labeled as “direct,” meeting IAB sellers.json requirements. In standard Open Bidding, Google facilitates the commercial flow between Magnite (SSP) and Kicker (Publisher), which some buyers perceive as an extra intermediary step versus direct supply paths.

New collaboration allows advertising partners to expand off-platform reach and reach consumers in a more targeted, brand-safe way Seattle, USA – April 16, 2026 — Expedia Group Advertising announced today a major expansion of its off-platform and curated ad offering through a new partnership with Magnite, the largest independent sell-side advertising company. Magnite’s expansive off-platform […]

Live Scheduler gives buyers and DSPs a clearer view into upcoming opportunities and a smarter way to transact on them. Put simply, it helps make live sports less of a black box and more of a scalable marketplace.

Read about how AdGood uses Magnite’s streamr.ai to help a nonprofit scale CTV advertising efficiently, driving performance through AI-generated creative and targeted streaming activation.

Learn how D2 Media helped a national auto brand transition to CTV, delivering performance with premium, targeted streaming ads.

New integration gives MNTN advertisers access to premium live sports, breaking news, and on-demand streaming inventory through Magnite’s direct media owner relationships NEW YORK – January 22, 2026 – MNTN (NYSE: MNTN), the technology platform that brings performance marketing to connected TV, announced a partnership with Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, […]

Explore how Dentsu UK and Magnite, streamline CTV buying with premium inventory, transparency, and measurable results.

Discover how Marshall Advertising used ClearLine to unlock CPM savings and more impressions, all while simplifying campaign execution.