Content object signals can fuel efficient and effective programmatic CTV buying for buyers that can positively impact yields for media owners.

We sat down with Luke Smith, head of programmatic sales & audiences at Seven West Media, to get his thoughts on advertising this holiday season.

The flexible feature puts spend tracking powers at publishers’ fingertips with an intuitive UI.

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today announced it has certified Comscore, iSpot, Nielsen, Innovid, and VideoAmp across its CTV inventory to simplify measurement activation and facilitate more transparent programmatic transactions between buyers and sellers.

We’ve completed the first phase of a Publisher First-Party Segments Initiative which addresses buyer and seller needs in a cookieless environment.

Magnite Closes SpotX Acquisition. Creates Largest Independent CTV & Video Ad Platform;
Clients Include A+E Networks, AMC Networks, Crackle, Discovery, FOX, fuboTV, LG, Roku, Samsung, Sling TV, Vizio

With football season and high-profile live events approaching, Magnite’s Live Marketplace makes live content easy to buy programmatically and agentically  NEW YORK – September 3, 2026 – Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today announced major milestones across its live streaming business, cementing its position as the premier partner for live streaming advertising. […]

Strategic partnership makes AMC’s popular and critically acclaimed content accessible to buyers through a single access point New York — April 15, 2026 — Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced a collaboration with AMC Global Media to extend the company’s unified linear and streaming offering to buyers programmatically. Enabled by […]

Read about how Cineplex Media and Magnite bring programmatic buying to cinema advertising, giving brands automated access to premium, high-impact big-screen inventory.

Explore how streaming trends in Southeast Asia are shaping CTV advertising. Learn how cross-device behavior, co-viewing, and cultural resonance create new opportunities for global brands.