Content object signals can fuel efficient and effective programmatic CTV buying for buyers that can positively impact yields for media owners.

We sat down with Luke Smith, head of programmatic sales & audiences at Seven West Media, to get his thoughts on advertising this holiday season.

The flexible feature puts spend tracking powers at publishers’ fingertips with an intuitive UI.

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today announced it has certified Comscore, iSpot, Nielsen, Innovid, and VideoAmp across its CTV inventory to simplify measurement activation and facilitate more transparent programmatic transactions between buyers and sellers.

Investor Day takeaways, highlighting our approach for the next few years & setting our clients up for success in the rapidly evolving advertising landscape.  

We’ve completed the first phase of a Publisher First-Party Segments Initiative which addresses buyer and seller needs in a cookieless environment.

Magnite Closes SpotX Acquisition. Creates Largest Independent CTV & Video Ad Platform;
Clients Include A+E Networks, AMC Networks, Crackle, Discovery, FOX, fuboTV, LG, Roku, Samsung, Sling TV, Vizio

Demand Manager helps publishers achieve scale without sacrificing control, and thrive alongside the walled gardens.

Deal Creates Largest Independent CTV & Video Advertising Platform