Over time, all TV content will be IP delivered, blurring the line between what we know now as traditional linear and what is streaming.

Magnite worked with VisionPoint and the UNC System to launch a campaign that reached their specific audiences with precise targeting through OTT and OLV.

Advertisers can take advantage of Magnite’s Audience Management Engine to precisely target unique audience segments at scale.

With added support and hands-on service from Magnite’s expert team, Granite sourced more demand and maximized its revenue and overall yield. 

Verizon Media sees advertisers leverage CTV as part of their omnichannel strategies. CTV is driving a lift in conversions when combined with other formats.

SHE Media used Magnite’s Preferred Price Reduction (PPR) technology to develop bespoke programs that addressed a variety of buyer needs and priorities.

Marketers buying addressable live linear TV alongside CTV, targeting the same strategic audience and putting controls in place to avoid duplication.

More and more marketers are activating their upfronts buys programmatically.

Google is no longer going to use its billions of logged-in users to oppress the rest of the Internet.

Some of the common metrics used by brand advertisers include cost per completed view, number of households reached and impressions served.