Blog
How Audience Data is Transforming CTV Into Performance TV
Data-informed addressability through CTV allows advertisers to cherry pick which audiences they want to get in front of.
179 results found
Blog
Data-informed addressability through CTV allows advertisers to cherry pick which audiences they want to get in front of.
Blog
Mark Douglas, President and CEO at Steelhouse talks about why he believes the upfronts are becoming a less integral part of TV buying and selling.
Press
Rakuten Advertising will leverage the Magnite CTV platform across Europe to broaden advertiser and agency access to inventory on Rakuten TV AVOD service.
Blog
Missed this year’s AdWeek Europe? Tim Rudder, reflects on some key themes such as identity, the omnichannel challenge, the continued rise of CTV, and distils the content into some critical recommendations for media buyers for the year ahead.
Case Studies
LADbible was looking for a partner to help them scale their revenue and give them accurate reporting on their header bidding strategy.
Case Studies
OMD UK partnered with Magnite to utilise our CTV supply to deliver a campaign for a global fast-food brand.
Blog
Understand how streaming TV and programmatic have come together to bring truly scalable and advertising experiences to reality.
Blog
Learn how advertisers can leverage dynamic ads in a multiscreen environment, and the results they’ve seen from doing so.
Blog
Rob Aksman, President & Founder of Brightline, talks about how TV, once a branding tool, has emerged as a way to drive performance for marketers.
Blog
In this Magnite Minute, Amber Bracegirdle, Chief Brand Officer and Co-Founder of Mediavine speaks about how the company has used advertising to create positive change and shares advice for others in the ad space who are looking to undertake similar efforts.