Magnite’s hybrid infrastructure approach combines on-prem with strategic cloud capabilities to support performance, flexibility, and long-term growth for publishers and buyers alike.

Some of the common metrics used by brand advertisers include cost per completed view, number of households reached and impressions served.

Magnite developed the first performance marketing marketplace to help these brands access CTV inventory at scale.

LONDON – February 16, 2023 – SpringServe, the leading independent TV ad serving platform now part of Magnite (Nasdaq: MGNI), today announced that Rakuten Advertising has adopted the SpringServe Tiles solution to strengthen the impact of ad-supported campaigns on Rakuten TV. As one of the leading VOD platforms in Europe combining TVOD, SVOD and AVOD services, […]

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, and SpringServe, the leading independent ad serving platform now part of Magnite, today announced that Visoon will complement their existing ad tech stack with Magnite and SpringServe to enable more efficient transactions across CTV and Big-Screen video.

Supply path optimization (SPO) pushes buyers towards seller inventory that is labeled as “direct,” meeting IAB sellers.json requirements. In standard Open Bidding, Google facilitates the commercial flow between Magnite (SSP) and Kicker (Publisher), which some buyers perceive as an extra intermediary step versus direct supply paths.

Magnite partnered with StackAdapt to amplify the brand presence of a leading HR software provider. The campaign tested CTV as a high- impact channel to engage B2B decision-makers across 20 European markets. Download the case study to see how Magnite and StackAdapt helped prove CTV’s power as a high-impact awareness driver through data-driven targeting, premium […]

Verizon Media sees advertisers leverage CTV as part of their omnichannel strategies. CTV is driving a lift in conversions when combined with other formats.

Here are five key takeaways from the series to help agencies and advertisers maximise the potential of live sports streaming and elevate their media campaign performance.

Magnite’s SpringServe ad server and Streaming SSP to manage direct and programmatic monetization of DGO streaming platform São Paulo – September 10, 2024 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, announced that the strategic alliance signed with DIRECTV Latin America in early 2024 tripled advertising volumes and impressions during Copa América matches […]