Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today announced it has been selected to extend programmatic automation to DIRECTV’s traditional television inventory.

Magnite (Nasdaq: MGNI), the largest independent sell side advertising platform, announced today that it has signed with NewsGuard, an organization that rates news sources for credibility and transparency, as part of its ongoing commitment to brand safety and inventory quality

Horizon Media discusses the developments in programmatic and how they balance various buying tactics to deliver maximum results for their clients.

CH Media will leverage the Magnite SSP and SpringServe ad server to monetize its video inventory across CTV, online video (OLV), and mobile.

Magnite’s political offering delivers scale and efficiency for buyers.

Google is no longer going to use its billions of logged-in users to oppress the rest of the Internet.

Independent study highlights why top agencies and advertisers choose Magnite to access differentiated inventory and drive performance NEW YORK – March 5, 2025 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, leads the market with 99% of CTV supply coverage and 96% of overall omnichannel supply coverage, according to the latest Jounce Supply […]

DIRECTV Advertising grows streaming scale and fortifies relationship with Magnite to meet expected potential increases in volumes for live sports in-game inventory  NEW YORK – February 20, 2025 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and DIRECTV Advertising, a pioneer in the converged TV addressable space, are leveraging programmatic demand capabilities to […]

Magnite will be the largest independent CTV and video advertising platform while still serving our clients’ non-CTV needs across all formats.

As niche streamers continue to build viewership and momentum, here’s why advertisers should take note.