Tips for holiday advertising campaign success, navigating consumer trends, curated inventory, targeting options, new ad formats, and more.

This post focuses on how we decide whether a site or app can use our core technologies and what we do to enforce those standards across our platforms.

Hear from Initiative’s Carl Strum to learn how contextual data and content object signals are impacting CTV/OTT ad buying strategies.

Emily, one of our Leadership Development Managers, takes us through a typical day in her life in Magnite’s Broomfield, Colorado office.

Implementation of SpringServe has helped YTV achieve revenue uplift and maximize operational efficiencies TOKYO – June, 19, 2024 – Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, announced that its SpringServe ad serving technology is powering video advertising on Yomiuri Telecasting Corporation’s (YTV) on demand services, ytv MyDo! and TVer. Implementing SpringServe technology has helped […]

Read how automated content review tool BingeWatcher helps publishers scale and make political ad dollars go further.

Read about how buyers benefit from curated access to quality DE&I publishers and approved third-party data providers of DE&I audiences.

Nestlé LACTOGROW Indonesia worked with Magnite to launch a programmatic OTT campaign to grow brand awareness and purchase behaviour for their nutritious growth milk category.

Magnite worked with VisionPoint and the UNC System to launch a campaign that reached their specific audiences with precise targeting through OTT and OLV.