Convergence of Linear TV and Streaming TV
/ February 3, 2021
Over time, all TV content will be IP delivered, blurring the line between what we know now as traditional linear and what is streaming.
Over time, all TV content will be IP delivered, blurring the line between what we know now as traditional linear and what is streaming.
It is important to understand your audience to effectively target and measure advertising campaigns.
While there are still challenges to work out with regards to measurement between linear TV and streaming TV, holistic measurement can be done.