Buyer transparency in the programmatic advertising industry is no longer just a good idea: It’s now formally embodied and ready for adoption in a pair of specifications published by the IAB Tech Lab today.
Read about the four benefits that programmatic brings to CTV and why programmatic has become a more integral part of CTV buying strategy.
While the future of identity is cookie-less, independent adtech isn’t going anywhere.
Mark Douglas, President and CEO at Steelhouse talks about why he believes the upfronts are becoming a less integral part of TV buying and selling.
Buyers.json protects sellers from bad behavior and shines a light on the demand path.