Blog

Why CTV Is A Swiss Army Knife for Marketers

Magnite Team
 / February 19, 2021

Verizon Media sees advertisers leverage CTV as part of their omnichannel strategies. CTV is driving a lift in conversions when combined with other formats.

Blog

Holistic Video Measurement

Magnite Team
 / January 27, 2021

While there are still challenges to work out with regards to measurement between linear TV and streaming TV, holistic measurement can be done.