Some of the common metrics used by brand advertisers include cost per completed view, number of households reached and impressions served.
As we close in on Google’s deprecation of the third-party cookie, a full-fledged arms race is taking place to find a safe and executable replacement.
More and more marketers are activating their upfronts buys programmatically.
Marketers buying addressable live linear TV alongside CTV, targeting the same strategic audience and putting controls in place to avoid duplication.
Verizon Media sees advertisers leverage CTV as part of their omnichannel strategies. CTV is driving a lift in conversions when combined with other formats.