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Deal Discovery Enhances PMP Activation for Buyers and Sellers

Magnite Team
 / May 9, 2022

Magnite is launching Deal Discovery, a self-service product that facilitates PMP deal creation.

Paving the way: A Publisher’s Guide to TTD’s OpenPath

Ashley Wheeler
 / April 25, 2022

Publisher’s guide to The TradeDesk (TTD) OpenPath, their move to shut off Open Bidding (OB), and why SSPs are as important as ever.

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Martin on Adding Value Through Incrementality & Tackling the Future of Ad Tech

Magnite Team
 / January 26, 2022

Lewis Rothkopf, President of Martin, told us why they place a big focus on incrementality in order to provide unmatched value for their clients.

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