Sellers
Buyers
Resources
- Blog
- Events
- Press
- Research
- Case Study
- University
Company
- About Us
- Careers
- ESG
- Investors
Contact
English

Login
- DV+
- CTV

first price

View All

View All
Blog
Case Study
Events
Press
Research

Market Insight: CTV is Moving to First-Price Auctions

Clare Dunnett

/ February 8, 2021

CTV market is moving to first-price auctions. Here’s what buyers should know.

Upcoming Events

IAB Denmark Digital Advertising Event

August 25, 2022

Agency Leaders Symposium 2022

September 6, 2022

DMEXCO

September 21, 2022

View All

Press Contact

press@magnite.com

Events

events@magnite.com

Privacy Policies

Magnite Website Privacy Policy

Magnite Advertising Technology Privacy Policy

Do Not Sell My Personal Info &
Consumer Opt Out

Legal Index

Copyright 2022
Magnite, Inc.
All rights reserved

Login

DV+
CTV
Knowledge Base

Resources

Blog
Events
Press
Research
Case Study
University

Company

About Us
Careers
ESG
Investors

Follow Us

Facebook
Instagram
LinkedIn
Twitter
YouTube

Our Offices

Berlin
Boston
Bozeman
Denver
London
Los Angeles
Melbourne
Milan
Mountain View
New Jersey
New York
New Zealand
Paris
San Francisco
São Paulo
Seattle
Singapore
Sydney
Tokyo
Toronto

Copyright 2022
Magnite, Inc.
All rights reserved

This site uses cookies to store information on your computer. Some are essential to make our site work; others help us improve the site. By continuing to use this site, you consent to the placement of these cookies. Read our website privacy policy and cookie statement to learn more.