Missed this year’s AdWeek Europe? Tim Rudder, reflects on some key themes such as identity, the omnichannel challenge, the continued rise of CTV, and distils the content into some critical recommendations for media buyers for the year ahead.
While the future of identity is cookie-less, independent adtech isn’t going anywhere.
Google is no longer going to use its billions of logged-in users to oppress the rest of the Internet.
Privacy-first, collaborative solutions will be the future of identity and addressability on the open internet.
It’s hardly revolutionary to predict the end of the third-party cookie. Digital advertising’s fundamental currency for the last ten years is under increasing strain.