Blog

Measuring Success with CTV KPIs

Magnite Team
 / March 18, 2021

Some of the common metrics used by brand advertisers include cost per completed view, number of households reached and impressions served.

Blog

3 Popular CTV Activation Strategies

Magnite Team
 / February 24, 2021

Marketers buying addressable live linear TV alongside CTV, targeting the same strategic audience and putting controls in place to avoid duplication.

Blog

Why CTV Is A Swiss Army Knife for Marketers

Magnite Team
 / February 19, 2021

Verizon Media sees advertisers leverage CTV as part of their omnichannel strategies. CTV is driving a lift in conversions when combined with other formats.