What led SHE Media to create the Meaningful Marketplaces program to allocate more advertising dollars to minority-owned publishers.
There are flaws in the algorithms within the advertising industry as it relates to multicultural marketing.
Why using behavioral and contextual targeting to reach multicultural audiences needs to be supplemented with other strategies to be successful.
Shine is where people can come to learn about important causes, and allows Mediavine to provide resources to support those causes.
In this Magnite Minute, Amber Bracegirdle, Chief Brand Officer and Co-Founder of Mediavine speaks about how the company has used advertising to create positive change and shares advice for others in the ad space who are looking to undertake similar efforts.
