Blog

Are Upfronts on Their Way Out?

Magnite Team
 / April 5, 2021

Mark Douglas, President and CEO at Steelhouse talks about why he believes the upfronts are becoming a less integral part of TV buying and selling.

Blog

Measuring Success with CTV KPIs

Magnite Team
 / March 18, 2021

Some of the common metrics used by brand advertisers include cost per completed view, number of households reached and impressions served.

Blog

3 Popular CTV Activation Strategies

Magnite Team
 / February 24, 2021

Marketers buying addressable live linear TV alongside CTV, targeting the same strategic audience and putting controls in place to avoid duplication.