Magnite Minute

How advertising has emerged as a leading source of information about political candidates this year.

Why is CTV advertising is a better value for DTC brands than inexpensive social media advertising?

Why is trust important when it comes to political advertising.

Why the absence of in-person events makes video the next best way for candidates and campaigns to engage with voters.

CTV gives buyers the ability to target one to one more effectively, something they haven’t been able to do on traditional TV.