Omnichannel

From our clients and partners at Magnite’s eMpower digital event, here are some key trends to note for 2022 and how the industry is adjusting to our new paradigm. 

Missed this year’s AdWeek Europe? Tim Rudder, reflects on some key themes such as identity, the omnichannel challenge, the continued rise of CTV, and distils the content into some critical recommendations for media buyers for the year ahead.

Magnite caps off its merger by rebranding its two programmatic product offerings.