A fragmented video ecosystem, new data protection legislation, and changing attitudes toward privacy are forcing advertisers to reevaluate their audience targeting strategies.
One of the biggest challenges remains how we’re going to structure our approach to digital advertising going forward.
A better identity model will be achieved when the consumer is at the core of everything companies build.
Magnite joined the TV Data Initiative to explore the use of data across the advanced TV ecosystem while respecting and protecting consumer data and privacy.
Universal IDs have been available for several years and are now gaining significant traction as a successor to the cookie.