Paving the Way: How the sell-side will define the future of ads
/ May 24, 2022
Find out more about how publishers can forge more intelligent, direct paths to buyers with 1st party data and models such as seller defined audiences.
Paving the way: A Publisher’s Guide to TTD’s OpenPath
/ April 25, 2022
Publisher’s guide to The TradeDesk (TTD) OpenPath, their move to shut off Open Bidding (OB), and why SSPs are as important as ever.
