The race to the midterm elections is heating up, especially as political advertising revenue is estimated to be $8.9 billion in 2022, according to AdImpact.
Microwrappers: our latest enhancement to the Demand Manager wrapper hosting architecture.
In a time of limited face-to-face contact, CTV saw a rapid uptick across all demographics as a preferred source for content.
Our CTV in UK research surveyed over two thousand people, to identify the shift in peoples’ viewing habits across the region.
Our CTV in Italy research showed our respondents demonstrated an openness to advertising in this newer media environment.