Greenbids Selects Magnite as First SSP to Help Reduce Carbon Impact of Digital Advertising
/ November 22, 2023
Magnite is the first SSP to share traffic shaping data with Greenbids to help inform efficient ad selection.
Magnite is the first SSP to share traffic shaping data with Greenbids to help inform efficient ad selection.
Magnite announced a global partnership with Scope3 to make carbon emissions data available across Magnite’s extensive omnichannel inventory.
Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, and Primis, the leading Video Discovery platform for global publishers, today announced the launch of Sustainable Stream, a video marketplace that connects environmentally-conscious content creators with publishers and advertisers.