The Ascension of Universal IDs in the Wake of Third-Party Cookies
/ March 25, 2021
Universal IDs have been available for several years and are now gaining significant traction as a successor to the cookie.
Universal IDs have been available for several years and are now gaining significant traction as a successor to the cookie.
As we close in on Google’s deprecation of the third-party cookie, a full-fledged arms race is taking place to find a safe and executable replacement.
Privacy-first, collaborative solutions will be the future of identity and addressability on the open internet.