Third Party Cookie

Demand Manager’s Control Center: a tool for identity management, so publishers can reach addressable audiences with efficiency and scale.

Universal IDs have been available for several years and are now gaining significant traction as a successor to the cookie.

As we close in on Google’s deprecation of the third-party cookie, a full-fledged arms race is taking place to find a safe and executable replacement.

Privacy-first, collaborative solutions will be the future of identity and addressability on the open internet.