Despite Google’s latest delay we must continue to prepare for a largely ID-less future whilst maintaining a pragmatic approach
Industry professionals are encountering much discussion about clean rooms and privacy-enhancing technologies (PETs) as potential paths forward in this arena. Here’s a closer look at both solutions and how they can help solve for identity in a fast-changing ecosystem.
Hear about how IBM Watson is helping publishers diversify revenues, using AI technology to improve ads and KPIs, and reducing biases in ads.
Hear about how LiveRamp’s identity framework is helping solve industry challenges, the importance of first party data, and the future of measurement
Find out how Estimated Market Rate helped dentsu enhance their bid strategy to deliver cost savings.