Ad Club Digital Day 2023
April 27, 2023 | St. Lawrence Centre | Toronto, Canada
Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising platform, today unveiled its latest research study, “Streaming TV’s New Era: How Ads Are Powering Streaming’s Future in the EU5.”
Ad-supported streaming is already watched by more viewers than traditional TV but the shift to streaming is far from over.
Facing new challenges, supply path optimization with more supply side collaboration is key for buyers to unlock quality, efficiency, and convenience.
Magnite spoke with Tom Grant, SVP, Group Director, Investment Operations at Havas Media Group, about how the Meaningful Marketplace ensures transparency in a programmatic ecosystem and how Magnite’s ExpressLane helps it get there.