Magnite High Profile & Live Events
Magnite is the world’s largest independent sell-side ad platform, offering access to live sports, high-profile events, and other premium content streaming across CTV, desktop, and mobile devices. With addressable and contextual targeting, Magnite can leverage data to help buyers build packages leading up to big seasonal events during the year such as Back to School and the Holiday Season.
No matter the audience, Magnite can help you target any audience watching their favorite game or TV show wherever they are and at any time in the day.
The Best of Linear & Digital: Premium, big-screen ads, bought with programmatic precision and flexibility
Broad Reach: Access to live streaming content from 100+ of the biggest names in television, such as exclusive programmatic inventory on Hulu
Flexible: No upfront commitment needed for live television content
Cost-effective: TV inventory without linear TV prices
Live Sports Events
| Event | Date | |
|---|---|---|
| WORLD SPORT | Summer Olympics | 7/23/2021 – 8/8/2021 |
| TENNIS | French Open | 5/17/2021 – 6/6/2021 |
| Wimbledon | 6/28/2021 – 7/11/2021 | |
| US Open Tennis | 8/30/2021 – 9/12/2021 | |
| HOCKEY | NHL Regular Season Dates | Now – 5/8/2021 |
| NHL Stanley Cup Playoffs | 5/11/2021 – 7/9/2021 | |
| NBA BASKETBALL | NBA Regular Season | Now – 5/16/2021 |
| NBA Play-In Tournament | 5/18/2021 – 5/21/2021 | |
| NBA Playoffs | 5/22/2021 – 7/22/2021 | |
| PGA GOLF | US PGA Championship | 5/20/2021 – 5/23/2021 |
| US Open Championship | 6/17/2021 – 6/20/2021 | |
| British Open | 7/15/2021 – 7/18/2021 | |
| FedEx Cup Tournament | Now – 9/5/2021 | |
| BASEBALL | MLB Regular Season | 4/1/2021 – 10/3/2021 |
| MLB Home Run Derby | 7/12/2021 | |
| MLB Playoffs (Wild Card) | 10/5/2021 – 10/6/2021(Date TBA) | |
| MLB Playoffs (Divisional Series) | 10/7/2021 – 10/14/2021(Date TBA) | |
| MLB Playoffs (Championship Series) | 10/15/2021-10/23/2021 (Date TBA) | |
| World Series | 10/25/2021-11/3/2021 (Date TBA) | |
| NFL FOOTBALL | NFL Pre-Season | 8/5/2021 – 8/22/2021 |
| NFL Regular Season | 9/9/2021 – 1/9/2022 | |
| NCAA FOOTBALL | NCAA Regular Season | 8/28/2021 – 12/11/2021 |
| Bowl Games | 12/17/2021 – 1/1/2022 | |
| Peach Bowl | 12/30/2021 | |
| College Football Playoffs (Cotton Bowl & Orange Bowl) | 12/31/2021 | |
| Fiesta, Rose, & Sugar Bowl | 1/1/2022 | |
| CFP National Championship | 1/10/2022 | |
| MLS | MLS Regular Season | Starts 4/16/2021 |
| MLS Cup | 12/11/2021 | |
| NASCAR | NASCAR Regular Season | Now – 7/18/2021 |
| NASCAR Playoffs | 9/5/2021 – 10/31/2021 |
High Profile Events
| Event | Date |
|---|---|
| Academy Awards | 4/25/2021 |
| IAB NewFronts | 5/3/2021 – 5/6/2021 |
| Mother’s Day | 5/9/2021 |
| Billboard Music Awards | 5/23/2021 |
| Memorial Day | 5/31/2021 |
| Travel Season Begins | 6/15/2021 |
| Father’s Day | 6/20/2021 |
| BET Awards | 6/22/2021 |
| Hallmark Channel’s Christmas in July | 7/2021 (Date TBA) |
| The Espys | 7/2021 (Date TBA) |
| Fourth of July | 7/4/2021 |
| Olympics | 7/23/2021 – 8/8/2021 |
| Shark Week | 8/9/2021 – 8/16/2021 |
| Back to School Season Begins | 8/15/2021 |
| Labor Day (US) | 9/6/2021 |
| MTV Awards | 9/9/2021 |
| Halloween | 10/31/2021 |
| Election Day | 11/2/2021 |
| Veterans Day | 11/11/2021 |
| Thanksgiving | 11/25/2021 |
| Black Friday | 11/26/2021 |
| Small Business Saturday | 11/27/2021 |
| Cyber Monday / Chanukah begins | 11/29/2021 |
| Christmas Eve | 12/24/2021 |
| Christmas | 12/25/2021 |
| Kwanzaa begins | 12/26/2021 |
| New Year’s Eve | 12/31/2021 |