Horizon Media discusses the developments in programmatic and how they balance various buying tactics to deliver maximum results for their clients.

Our research reported half of the population have increased their OTT usage during the pandemic, with 74% preferring ad-funded video content.

Magnite’s Buyer Lead for Australia shares some top tips for publishers looking to capture upcoming holiday spend.

Google is no longer going to use its billions of logged-in users to oppress the rest of the Internet.

Magnite will be the largest independent CTV and video advertising platform while still serving our clients’ non-CTV needs across all formats.

Tips for holiday advertising campaign success, navigating consumer trends, curated inventory, targeting options, new ad formats, and more.

Magnite has partnered with Google’s Display & Video 360 instant deals, a programmatic solution that simplifies the setup and activation of ad campaigns while leveraging sell-side data from Magnite.

Discover how 51ToCarbonZero empower a sustainable media industry through innovative tools, expert advisory, and collaboration.

Hear from Initiative’s Carl Strum to learn how contextual data and content object signals are impacting CTV/OTT ad buying strategies.

Implementation of SpringServe has helped YTV achieve revenue uplift and maximize operational efficiencies TOKYO – June, 19, 2024 – Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, announced that its SpringServe ad serving technology is powering video advertising on Yomiuri Telecasting Corporation’s (YTV) on demand services, ytv MyDo! and TVer. Implementing SpringServe technology has helped […]