Magnite sat down with industry experts from The Trade Desk, WeTV iflix and iQIYI to discuss the future of the AVOD model.

Horizon Media to Consolidate Omnichannel Buys Through Magnite, With Focus on CTV NEW YORK – November 14, 2022 – Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today announced a multi-year deal with Horizon Media, the largest U.S. media agency according to AdAge Data Center 2022. The deal is an expansion of Magnite […]

Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today announced it has been selected as one of the inaugural CTV platforms to support The Kroger Co.’s (NYSE: KR) retail media advertising business, Kroger Precision Marketing (KPM).

Hear about how IBM Watson is helping publishers diversify revenues, using AI technology to improve ads and KPIs, and reducing biases in ads.

Hear about how LiveRamp’s identity framework is helping solve industry challenges, the importance of first party data, and the future of measurement

The flexible feature puts spend tracking powers at publishers’ fingertips with an intuitive UI.

Programmatic Buying with Household-Level Targeting Comes to Cable

Using Vendor Marketplace, BigAds was able to open up its creative services marketplace to more than 180 advertisers, creating a valuable new revenue stream.

Lewis Rothkopf, President of Martin, told us why they place a big focus on incrementality in order to provide unmatched value for their clients.

As we begin 2022, Magnite experts shed some light on what they believe is in store for the industry in the upcoming year.