Major OEM to leverage Magnite’s Streaming SSP and SpringServe ad server to power programmatic execution of new ad formats New York – December 10, 2024 – Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and LG Ad Solutions, a leader in connected TV (CTV) and cross-screen advertising, announced a renewal of their global relationship, […]

Why is CTV advertising is a better value for DTC brands than inexpensive social media advertising?

At Advertising Week NY 24, execs from Magnite, KINESSO, Samsung Ads, and Warner Bros. Discovery discussed the present and future data opportunities in streaming TV.

We are actively working with leading CTV publishers to develop tools that give them more oversight and control over how demand competes for their valuable inventory.

Michelle, our senior manager of Client Success – Operations, takes us through a typical day in her life in Magnite’s New York office.

Magnite’s platform helps publishers efficiently manage ad creative before it runs alongside their premium content.

Magnite’s unique performance marketing marketplace allows performance marketers to better align their marketing efforts to sales targets.

Control Center provides one-click activation of Magnite DMP for customizable audiences and Premier Placements for premium ad formats.

Democratic campaigns, agencies, and causes can utilize TargetSmart data at scale across premium content  WASHINGTON DC – August 15, 2024 – TargetSmart, the leading provider of political data for Democratic campaigns and advocacy organizations, announced an exclusive partnership with Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company. This collaboration, supported by Magnite’s integration with […]

An integrated SSP and ad server approach delivers transparent, efficient, and performant access to inventory for buyers, support controls for sellers, and powers thoughtfully crafted ad experiences for consumers.