Magnite joined the TV Data Initiative to explore the use of data across the advanced TV ecosystem while respecting and protecting consumer data and privacy.

Read about the four benefits that programmatic brings to CTV and why programmatic has become a more integral part of CTV buying strategy.

Missed this year’s AdWeek Europe? Tim Rudder, reflects on some key themes such as identity, the omnichannel challenge, the continued rise of CTV, and distils the content into some critical recommendations for media buyers for the year ahead.

While the future of identity is cookie-less, independent adtech isn’t going anywhere.

We surveyed 10,500 people across the UK, Germany, France, Italy and Spain (2,100 per market) and found these key takeaways about CTV in Europe.

In a time of limited face-to-face contact, CTV saw a rapid uptick across all demographics as a preferred source for content.

2020 was a year like no other – and the nature of events saw an acceleration of pre-existing trends in the growth of CTV consumption in Germany.

Here’s a closer look at streaming’s sports playing field and why measurement is the ultimate game-changer.

Yesterday, Spotify announced its new Spotify Ad Exchange (SAX) and named Magnite as a global partner for its programmatic offering. Magnite’s SpringServe will be integrated into SAX to power omnichannel advertising across audio, video, and native display for millions of people across the US, Canada, Europe, Australia, New Zealand, India, Singapore, Brazil, and Mexico. Pressing […]

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