Magnite’s Match technology is paving the way for brands and publishers to activate their own first-party data on their own terms and unlock greater value for their content. 

Magnite spoke with Odeeo’s CEO, Amit Monheit, about how and why brands should consider reaching engaged consumers with an in-game audio advertising strategy.  

Retail media’s growth has highlighted how critical supply-side tech and first party data is to publishers and forging new routes to buyers.

Here are four takeaways for advertisers to keep engaged with voters from now until Election Day.

Find out more about how publishers can forge more intelligent, direct paths to buyers with 1st party data and models such as seller defined audiences.

We brought together three industry leaders to discuss the forces driving ad tech’s seismic boom and what’s in store for the future.

Google is no longer going to use its billions of logged-in users to oppress the rest of the Internet.

Tips for holiday advertising campaign success, navigating consumer trends, curated inventory, targeting options, new ad formats, and more.

Here are five practical, tangible tips on what brands can do now to prepare for a cookieless future.

Joseph Hirsch, general manager at SpringServe, joined Magnite’s Matt McLeggon, SVP, advanced solutions and Travis Hockersmith, VP of platform+ at VIZIO, during this year’s AdExchanger Programmatic I/O Event to discuss how innovations to the CTV user experience can enhance content discovery and advertising receptiveness.