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Research

Streaming TV’s New Era in the EU5

Magnite Team
 / March 20, 2023

Ad-supported streaming is already watched by more viewers than traditional TV but the shift to streaming is far from over.

Research

CTV in Spain: A Seismic Shift In Consumption and The Distinct Advertising Opportunity

Magnite Team
 / February 28, 2021

In a time of limited face-to-face contact, CTV saw a rapid uptick across all demographics as a preferred source for content.

Research

CTV in France: A Seismic Shift In Consumption and The Distinct Advertising Opportunity

Magnite Team
 / February 28, 2021

Research identifies the shift in peoples’ viewing habits across France, and identifies CTV to be imperative for advertiser's media buying strategies.

Research

CTV in Europe: A Seismic Shift In Consumption and the Distinct Advertising Opportunity

Magnite Team
 / February 28, 2021

We surveyed 10,500 people across the UK, Germany, France, Italy and Spain (2,100 per market) and found these key takeaways about CTV in Europe.

Research

CTV in the UK: A Seismic Shift In Consumption and The Distinct Advertising Opportunity

Magnite Team
 / February 28, 2021

Our CTV in UK research surveyed over two thousand people, to identify the shift in peoples’ viewing habits across the region.

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