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Research

Streaming TV’s New Era in the EU5

Magnite Team
 / March 20, 2023

Ad-supported streaming is already watched by more viewers than traditional TV but the shift to streaming is far from over.

Research

CTV in Spain: A Seismic Shift In Consumption and The Distinct Advertising Opportunity

Magnite Team
 / February 28, 2021

In a time of limited face-to-face contact, CTV saw a rapid uptick across all demographics as a preferred source for content.

Research

CTV in the UK: A Seismic Shift In Consumption and The Distinct Advertising Opportunity

Magnite Team
 / February 28, 2021

Our CTV in UK research surveyed over two thousand people, to identify the shift in peoples’ viewing habits across the region.

Research

CTV in Italy: A Seismic Shift In Consumption and The Distinct Advertising Opportunity

Magnite Team
 / February 28, 2021

Our CTV in Italy research showed our respondents demonstrated an openness to advertising in this newer media environment.

Research

CTV in Germany: A Seismic Shift In Consumption and The Distinct Advertising Opportunity

Magnite Team
 / February 28, 2021

2020 was a year like no other - and the nature of events saw an acceleration of pre-existing trends in the growth of CTV consumption in Germany.

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