Ad-supported streaming is already watched by more viewers than traditional TV but the shift to streaming is far from over.
In a time of limited face-to-face contact, CTV saw a rapid uptick across all demographics as a preferred source for content.
Research identifies the shift in peoples’ viewing habits across France, and identifies CTV to be imperative for advertiser's media buying strategies.
We surveyed 10,500 people across the UK, Germany, France, Italy and Spain (2,100 per market) and found these key takeaways about CTV in Europe.
Our CTV in UK research surveyed over two thousand people, to identify the shift in peoples’ viewing habits across the region.