Understand how streaming TV and programmatic have come together to bring truly scalable and advertising experiences to reality.
Magnite has released several major Demand Manager innovations that radically change the impact a wrapper management solution can have on maximizing publisher revenue.
Read about the four benefits that programmatic brings to CTV and why programmatic has become a more integral part of CTV buying strategy.
Missed this year’s AdWeek Europe? Tim Rudder, reflects on some key themes such as identity, the omnichannel challenge, the continued rise of CTV, and distils the content into some critical recommendations for media buyers for the year ahead.
While the future of identity is cookie-less, independent adtech isn’t going anywhere.
