A fragmented video ecosystem, new data protection legislation, and changing attitudes toward privacy are forcing advertisers to reevaluate their audience targeting strategies.
There are flaws in the algorithms within the advertising industry as it relates to multicultural marketing.
Why using behavioral and contextual targeting to reach multicultural audiences needs to be supplemented with other strategies to be successful.
One of the biggest challenges remains how we’re going to structure our approach to digital advertising going forward.
A better identity model will be achieved when the consumer is at the core of everything companies build.