With CTV, the landscape, the audience takes control of the viewing environment, which changes things from the traditional TV experience
Speaking with Sara Badler, chief revenue officer, enterprise advertising & partnerships at Dotdash Meredith, we discussed how the company’s programmatic KPIs evolve as the programmatic landscape expands.
In a conversation with Stephan Beringer, chief executive officer at Mirriad, he tells us how Mirriad’s platform digitally inserts brands into content in post-production.
Discover how using first party, seller-defined strategies prepares publishers for SPO that focuses on optimization and strategic partnerships.
Hear how Warner Brothers Discovery are unlocking the power of ad supported streaming whilst ensuring a great omnichannel user experience
