Magnite is launching Deal Discovery, a self-service product that facilitates PMP deal creation.
Publisher’s guide to The TradeDesk (TTD) OpenPath, their move to shut off Open Bidding (OB), and why SSPs are as important as ever.
Programmatic Buying with Household-Level Targeting Comes to Cable
Paramount Global discute a eficácia da CTV como canal publicitário na América Latina.
Ramadan is prime time for advertisers to maximise brand impact on OTT.