Our research reported half of the population have increased their OTT usage during the pandemic, with 74% preferring ad-funded video content.
Magnite’s Buyer Lead for Australia shares some top tips for publishers looking to capture upcoming holiday spend.
The Vietnamese have embraced OTT, with AVOD as the most popular method of OTT viewership: 74% prefer a free-streaming or ad-lite platform.
Investor Day takeaways, highlighting our approach for the next few years & setting our clients up for success in the rapidly evolving advertising landscape.
A fragmented video ecosystem, new data protection legislation, and changing attitudes toward privacy are forcing advertisers to reevaluate their audience targeting strategies.