Marketers buying addressable live linear TV alongside CTV, targeting the same strategic audience and putting controls in place to avoid duplication.
Verizon Media sees advertisers leverage CTV as part of their omnichannel strategies. CTV is driving a lift in conversions when combined with other formats.
Demand Manager helps publishers achieve scale without sacrificing control, and thrive alongside the walled gardens.
CTV market is moving to first-price auctions. Here’s what buyers should know.
Magnite will be the largest independent CTV and video advertising platform while still serving our clients’ non-CTV needs across all formats.