transparency

One of the biggest challenges remains how we’re going to structure our approach to digital advertising going forward.

A better identity model will be achieved when the consumer is at the core of everything companies build.

Buyer transparency in the programmatic advertising industry is no longer just a good idea: It’s now formally embodied and ready for adoption in a pair of specifications published by the IAB Tech Lab today.

Buyers.json protects sellers from bad behavior and shines a light on the demand path.

A positive brand experience can motivate impulse buys and generate fierce brand loyalty, while a negative one can jeopardize lifelong customer relationships.