Buyer transparency in the programmatic advertising industry is no longer just a good idea: It’s now formally embodied and ready for adoption in a pair of specifications published by the IAB Tech Lab today.
/ June 30, 2021
/ March 30, 2021
Buyers.json protects sellers from bad behavior and shines a light on the demand path.
/ April 18, 2018
A positive brand experience can motivate impulse buys and generate fierce brand loyalty, while a negative one can jeopardize lifelong customer relationships.