Future-Proofing Our Approach to Digital Advertising
/ August 9, 2021
One of the biggest challenges remains how we’re going to structure our approach to digital advertising going forward.
One of the biggest challenges remains how we’re going to structure our approach to digital advertising going forward.
A better identity model will be achieved when the consumer is at the core of everything companies build.
Buyer transparency in the programmatic advertising industry is no longer just a good idea: It’s now formally embodied and ready for adoption in a pair of specifications published by the IAB Tech Lab today.
Buyers.json protects sellers from bad behavior and shines a light on the demand path.
A positive brand experience can motivate impulse buys and generate fierce brand loyalty, while a negative one can jeopardize lifelong customer relationships.